Canon Sure Shot 85 Zoom (Prima Zoom 85 / Autoboy Luna 85) (black)

The Sure Shot 85 Zoom, also known as the Prima Zoom 85 or Autoboy Luna 85, represents Canon's entry-level point-and-shoot zoom camera for 1998. Designed for the mass market, it features a 38-85mm zoom lens, autofocus, auto-exposure, and a built-in flash, packaged in a simple, functional body primarily composed of plastic. Targeted at casual photographers seeking convenience and affordability, it exemplifies the late 1990s trend towards compact zoom cameras without complex controls or premium materials.