Keystone Pocket-Matic 10

The Pocket-Matic 10 is a basic 35mm fixed-lens viewfinder camera introduced by Keystone in 1974. As part of Keystone's long-standing tradition of producing simple, affordable cameras for the mass market, the Pocket-Matic 10 embodies the era's budget plastic shooters. It features minimal controls: likely a simple shutter speed selector (perhaps a single speed or two basic speeds), fixed focus, and an aperture setting common to its class. Its primary purpose was straightforward, accessible snapshot photography for consumers seeking an inexpensive entry point into 35mm film without the complexity or cost of more advanced models. Constructed almost entirely from plastic, it prioritized low cost and ease of use over robustness or sophisticated features, representing a utilitarian approach to camera design during the 1970s.